A few years back Wholesale NCAA Jerseys From China , the firm MarketingExperiments ran tests of product names and domain names using Google Adwords, with results that could very well impress company and product namers to employ this method. By changing just the name in identical ads, the research team was able to show significant differences in click-through rates from otherwise identical text ads.

You "no longer have to rely on guesswork or personal favorites to try to predict which domain name will perform the best," the research report concluded. In one test, they extrapolated from a 9 percent increase in click-throughs to a possible $1.3 million increase in revenues over the course of one year from using the name that tested better on Google.

Wow! Should we all abandon our non-empirical naming methods and select names according to such tests?

No. While suggestive Wholesale NCAA Jerseys China , these experiments have limited applicability. Indeed, MarketingExperiments themselves noted that their projections assumed that the differential click-through rates would not affect the rate at which click-throughs led to sales. In real life, however, it's quite likely that different names attract different kinds of people who have varying propensities to buy.

Consider these additional factors limiting the relevance of this testing method.

1) Do almost all of your customers use search engines to shop for what you sell?

Company names and product names that excel in search engine ads can tank in print ads or on billboards. They can be easily confused with competitors, sabotaging word of mouth sales. They can look terrible on signage or be tongue twisters to pronounce. They can have negative appeal to those who don't shop online.

2) Do your customers tend to buy on their first visit to your web site?

The longer your typical customer takes to buy Wholesale NCAA Jerseys , the less relevant the gain in initial click-through becomes, and the more important it is to have a memorable name that makes a positive, relevant impression away from the computer screen.

3) Are repeat sales important in your business?

MarketingExperiments recommends starting your testing with highly descriptive names, such as PowerScreener Pro or StockScreener Plus, which have had a terribly hard time carving out a firm place in people's memories. People who buy once from a search engine and then go back to the search engine when it's time to reorder Wholesale Jerseys China Free Shipping , because they can't recall who they bought from previously, quite likely buy from a competitor of yours the next time.

4) What about other drawbacks of names?

Nowhere does MarketingExperiments remind people to make sure names that test well are free of legal risks, including trademark infringement or over-promising in the name. There's also the risk of attracting people who buy but differ greatly from your ideal customer.

In short, I would recommend testing names with Google Adwords ads only if you sell something exclusively online that people tend to buy on their first visit from a search engine. Even then, you need to be mindful of the considerations I noted above.

For most of the clients who come to Named At Last for help Wholesale Authentic Jerseys , this testing method would be quite irrelevant. Broader strategic concerns are as important or more important than click-throughs from search engines. A company today has to work towards retention of employees as this is very important for its growth and development. Employee Recognition Awards are important and effective ways to retain their employees and also ensure that they stay motivated and happy about working for the company. The recognition awards are a great way to appreciate the efforts that the employees put in the work that the management expects them to do. He gesture sometimes matters more but then one should not give things which are of bad quality so that the employees hate it. And the main purpose of giving these awards is defeated.

Recognition Awards:


The traditional way to show one's appreciation and reward someone is with trophies. Trophies come in different metals, but can also be made out of wood, resin, or glass. Custom-made trophies are great when you want something specific and unique. In today's workforce, companies must find ways to recognize their employees and honour their achievement in diverse ways. The very purpose of a Recognition Awards is to express your appreciation and recognize someone for their achievements.


You do this by capturing and expressing your sentiments through an award. When it comes to rewarding your employees for their hard work and efforts Wholesale Jerseys Free Shipping , the options are endless. Certificates are another conventional way to recognize good behaviour. They state a person's name and what they are being recognized for.


Groundbreaking Ceremony:


Innovation is all about today's advanced gifts. And you cannot expect to find this feature in every purifier model available in the market. When we speak about innovation, superlative quality, and incorporation of Groundbreaking Ceremony certifications by several global bodies, and more, you get them. Ground breaking a major concept at its core. The couple primitive and evolved cultures have historically tracked the seasons and the climate Wholesale Jerseys From China , created calendars, established farming schedules according to the cycles of the moon and we have basically looked to nature for the timing of many important activities and rites of passage.


Groundbreaking also known as cutting, sod-cutting, turning the first sod or a sod-turning into Groundbreaking Ceremony is a traditional ceremony in many cultures that celebrates the first day of construction for a building or other project.