Shift to Full Power Marketing Marketing Articles | August 25 Reymond Fuentes World Baseball Classic Jersey , 2003
... should run like a car?s engine. Give it the right fuel and you'll enjoy steady ... when you step on the gas, but let the tank run dry or put in diesel when your engine runs on gas a


Marketing should run like a car?s engine. Give it the right fuel
and you'll enjoy steady acceleration when you step on the gas,
but let the tank run dry or put in diesel when your engine runs
on gas and it will sputter and stall. If you?re marketing
isn?t helping you attract a steady stream of new clients and
accelerate the growth of your business Carlos Beltran World Baseball Classic Jersey , chances are you aren?t
using the right fuel to market your business.

The first step in any successful marketing effort is to get
the attention of your prospects. If they don?t know you or
your products and services exist, you won?t be able to grow
your business. All too often service professionals and small
business owners think that touting their expertise and the
benefits of their services will get them the attention they
want. Unless you are a well published author or sought after
expert, this marketing strategy rarely works.

Problems Precede Solutions
Prospects? primary interests are solving problems and meeting
their needs. If you can show prospects you clearly understand
their concerns and know the problems they are experiencing
you'll get their attention and have the opportunity to
demonstrate your expertise and the solutions you provide.

When you take your car to a mechanic you don?t want to them
to replace parts until they?ve diagnosed the problem. A good
mechanic will start by asking you to describe the symptoms Kennys Vargas World Baseball Classic Jersey ,
then they may hook your car up to the computerized diagnostic
machine to further understand the problem before they order
that expensive part.

Similarly if you want to sell your products and services to
a prospect they must first have a problem that needs to be
solved or a need to be filled. Despite an understanding of
this fundamental sequence, most firms? marketing efforts
start with a focus on their services, products and
credentials.

Client Problems Fuel the Marketing Engine
Without prospects problems and needs your firm wouldn?t
exist. And without the services and products you provide T. J. Rivera World Baseball Classic Jersey ,
you wouldn?t have a revenue stream. You need both prospects?
problems and service solutions to keep your marketing
engine running smoothly. Problems are the fuel that provide
the power and your solutions are like the cylinders of an
engine that do the heavy lifting.

Fueling your marketing engine requires a constant focus on
client problems and needs. The more accurate your
identification of client?s pressing concerns and interests,
the more power you'll get out of your marketing engine.

The first step to strengthening your marketing efforts is
to clarify your prospects client