ÿþBecause ambush marketing adidas canvas shoes sponsorship fee has not been paid, London Organization Committee of Olympic Games has managed to avoid the occurrence of ambush marketing.In accordance with the provisions, Nike cannot use Olympic words and five rings logo directly in the advertising, but that does not mean that Nike will give up the four years only having once marketing opportunity. But Nike considers the worldwide economy is yet enveloped in the shadow of the short of Europe, now taking blood shopping strategy with Adidas in Olympic auspices is possibly to be the loss larger than the gain.

Similarly, Lung TakGroup whose origin is in the field of foreign trade processing with its new established outdoor equipment in the name of the brand, convened dozens of partners across the country to negotiate so as to alter to the domestic outdoor equipments market.In fact, Taiya and Lung Tak's bullish on outdoor sports market at the same time not a spur of the moment. As early as in June of this year, Taiya adidas casual shares issued a Analysis of Outdoor Equipments Market and Competitive Potential of Taiya report, which pointed out that Chinese outdoor market was a linear upward trend, the outdoor sports equipment market would be at the growth rate of 50% per year, the potential market would be more than 10 billion Yuan.

Statistics show that in 2001, the adidas casual shoes scale of the outdoor sporting goods market in China was only four or five million Yuan, but in 2006 it surprisingly jumped to 2.6 billion Yuan, an average annual growth rate of more than 100%. In 2010 Chinese outdoor equipments sales reached 6 billion Yuan to 8 billion Yuan, which was expected to reach 10 billion Yuan in 2011From the present situation, despite the large sales scale gap between individual enterprises, outdoor sports market will still has a optimistic future as traditional one does now. Because outdoor sports market in China is growing at a rate of 30% every year, and investment on outdoor sports market and its consumer groups are developing adidas classic shoes rapidly.

Running is a fun sport, so it is our wish that people can enjoy it with our assistance. As for the appeal of Adidas "try your best" 360-degree breathable and cool running, Yao Chen also has responded positively. It was said by her that running was a kind of sport, which was appropriate for everyone, and when running, your feet was bone to breathe without burden through wearing running shoes of Colima Cool refreshing breeze. "Rich and bright match colors can also mix to different shapes, and then help me enjoy the running pleasure to the fullest".In 2012, Adidas Colima Cool Fresh Breeze series has two main running shoes that are CC Fresh Ride and CC Seduction.

Whether it is blue that is a symbol of freedom, or it is the unrestrained and open red as fire, the eye-catching match colors seem to loudly proclaim that it is the end of winter, and they can not wait to greet the arrival of spring. On 2012 April 1 and May 1, Adidas's these two featured running shoes styles are going to land in the market of China separately. Besides more Fresh Breeze series products are going to be listed at the corresponding period as well.In two brand centers of Beijing and Shanghai, Adidas is going to launch its promotion activity of 360-degree breathable and cool running on April 14 and 15.

As for the new product adidas clearance that they launched this time, the footwear designer of Nike running category, Mark Miner said: "We are always very careful to examine each aspect of the design so as to make every little detail of running shoes play a practical role". "The shoes' special structural design can make it possible for your shoes to operate following the action of your feet when you do sports". NIKE FREE series will always be the special and classic work when we talk about its color, modeling as well as functional performance. It is really born to be a natural sport and free running.