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3. Focus on longtail keywordsThe more general the keyword, the harder it will be to rank for that search term. Service-based businesses should also be researching and utilizing longtail keywords those keywords that are ultra-specific shoes carnival to whatever you are selling. While they may bring in less traffic than high ranking, shorter keywords, the traffic they do bring in is very targeted. Maybe you re a tax accountant who specializes in returns for people who own a second home nike shoes in another country. Or a home stager who mostly works in three-bedroom ranchers in the east side of the city.

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The Challenges of Keyword Based SearchAccording to a study conducted by IBM, Stanford and MIT, search can be classified into 2 types navigational search and research search. The former involves looking for a specific document or page and this is where the traditional keyword based approach works wonders. However, the latter involves acquiring every bit of information that is relevant to a specific topic.