ÿþChina is expected to be the adidas canvas shoes biggest market of Adidas Group. Chinese market has brought great confidence to German sportswear manufacturer, Adidas. The future China may replace the United States and become its biggest market in the world.Yesterday, Adidas release the fourth quarter's performance report, and Adidas' gross sales has been increase from the same period of last year's 2.93 billion Euros to 3.26 billion Euros, with 11% growth rate. Net profits has been increase from the same period of last year's 7 million Euros to 18 million Euros.

The increase to a great extent, benefited from China, Russia and North America's favorable performances. Heller claims that until 2015, Adidas Company's 50% sales growth will come from the above-mentioned markets and Chinese market's sales performance will be particularly important.Adidas opened 1175 sub adidas casual branches in China last year. At present, they have 6700 sales outlets, and the corporation's annual sales amount in Chinese market has already surpassed 1 billion Euros. Adidas will keep on enlarging investment, expanding e-sales platform and extending storage logistics market in China.

Owing to adidas casual shoes the double-digit increase of sportive expression series and sportive fashion series, the Greater China region's marketing revenue achieved 1.229 billion Euros, rising 23%, which turned out to be the most rapidly growing region. Colin Currie, who is The Greater China region's managing director of Adidas Group, said: "Adidas has created a sound environment for development in China, and while we offer the up-to-date Adidas sportswear, we have tried our best to let retail outlets' stock maintain a natural fitness.

On the sustainable development, sportswear series of the 2012 adidas classic shoes London Olympic Game leaves a profound impression all the same. One hundred and sixty-five sorts of sustainable materials have been developed by Adidas, which have been provided for the Olympic Games. Adidas will provide volunteers suits, the Olympic Torch Relay suits, the ninety-six Olympic Village suits and training suits, which all will use sustainable fabrics.

Adidas was equivalently to recollect and reuse 1.5 million bottles during the procedure of manufacturing athletes and volunteers' suits in the Olympic Games.Simon Cartwright who was Adidas's vice president for the Olympic Games business said :"As a responsible global brand, Adidas attaches great importance to the sustainable development". "In every regards, we are concerned about the sustainable development". "The scope changes from innovation, design, development and purchasing to sales and marketing management".

The design has a cult following even now, after so many years of its release, which speaks a lot about its ability to cope with the changing trends. There is an arsenal of fresh quirky adidas clearance designs and colors alongside the vintage build of the shoes. Apart from the manufactured designs, Superstar has introduced a surprise with a customizable option, which is to say any individual can imprint a blank shoe with design which they find defining their personality. This shoe is the sign of a classy rebel who is artsy and active at the same time. Catering to comfort athletes and that of casual wear, this shoe is stretching the imagination of consumers and is always in the process of creating history. The model is available in varied sizes for men, women and kids.